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Nature-Powered Skincare. Crafted in Melbourne.

Small-batch formulations, ethical sourcing, uncompromising quality.

Request a Formulation Quote Explore Our Process

Formulation chemist blending botanical cream

Our Story

Founded amid the creative streets of Fitzroy, Willow Creek Botanicals fuses age-old herbal traditions with modern cosmetic science. We began as a weekend hobby in a tiny kitchen and have grown into a GMP-certified laboratory recognised across Australia for integrity and ingenuity.

Every batch leaves our facility only after comprehensive stability, microbiological and sensory testing—ensuring the texture, aroma and efficacy surpass your expectations.

We hold ISO 22716 certification, are PETA-approved cruelty-free, and continually invest in cleaner energy and smarter packaging so every product tells a story of respect—both for skin and for planet.

12+
Years Expertise
300+
Custom SKUs
98%
Reorder Rate

Our Services

Custom Product Development

From concept to shelf-ready formulations, we manage ingredient research, stability protocols and preservative efficacy tests so your launch is science-backed and compliant.

Private Label Manufacturing

Low minimums of 250 units per SKU let emerging brands enter the market confidently without overcommitting to stock.

Natural Ingredient Sourcing

We maintain a global network of COSMOS-approved farms and extraction partners, giving you traceable botanicals and innovative actives.

Eco-Friendly Packaging

Choose refillable glass, PCR plastic or compostable tubes—each accompanied by a lifecycle report to help quantify environmental impact.

Quality Assurance Testing

Our in-house lab performs microbial, heavy metal and allergen screening, ensuring every batch meets the strictest regional standards.

Regulatory Compliance

From TGA to EU CPNP notifications, we prepare safety assessments, PIF dossiers and export documents, eliminating bureaucratic headaches.

Our Process

Technician checking a small-batch mixer
  • 1. Discovery & Brief: Define target market, texture, actives and sensorial goals.
  • 2. Prototype Lab Batch: 0.5 kg bench samples shipped within 10 business days.
  • 3. Iterative Refinement: Up to three revisions guided by feedback and consumer testing.
  • 4. Stability & Challenge Tests: 40 °C, UV and freeze-thaw cycles plus preservative efficacy testing.
  • 5. Scale-Up Production: From 20 L pilot to 500 L full batches using vacuum homogenisers.
  • 6. Packaging & QA Release: Inline fill-weight sensors, batch coding and Certificate of Analysis with every shipment.

Sustainability at Heart

Carbon neutral icon

Carbon Neutral Operations

Powered by rooftop solar and fully offset through Greenfleet Australia, our facility avoided 3.4 t CO₂e in 2023.

Upcycled botanicals icon

Upcycled Botanicals

We repurpose food-grade waste streams—coffee seed oil from Melbourne cafés and apple pomace extract from Yarra Valley orchards.

Rainwater recovery icon

Rainwater Recovery

Capturing 120,000 L of rainwater annually for non-potable cleaning and cooling, conserving municipal supplies.

Certifications: COSMOS Natural (pending) • PETA Cruelty-Free • Australian Packaging Covenant

Advanced cosmetic laboratory equipment

Technology & Quality Assurance

Laboratory Infrastructure

  • Vacuum planetary mixers (IKA)
  • In-line high-shear homogenisers (Silverson)
  • HPLC & FTIR for active assay

Digital Traceability

  • BatchPro LIMS with QR code tracking
  • Real-time inventory dashboards
  • Client portal for document downloads

Quality Assurance

  • ISO 22716 certified SOPs
  • Statistical process control
  • Retained samples archived 36 months

What Our Clients Say

Our Team

Amelia Hart

Amelia Hart

Founder & Cosmetic Chemist

With an MSc in Cosmetic Science and a decade at L’Oréal R&D, Amelia leads formulation strategy and ingredient innovation.

Ethan Clarke

Ethan Clarke

Head of Production

Ethan has optimised GMP manufacturing for 10 years and implemented lean processes that reduced facility waste by 18 %.

Contact Us

Let's Create Something Extraordinary

Address: 48 Gum Tree Lane, Level 2, Fitzroy, VIC 3065, Australia

Phone: +61 3 9123 4567

Email: info@

Business Hours: Mon–Fri 9:00-17:00 AEST

Map of Fitzroy, Melbourne